January 22, 2024
E-commerce | Digital Marketing Manager
January 22, 2024
E-commerce | Digital Marketing Manager
Women’s Apparel E-Commerce CompanyPosition: E-commerce | Digital Marketing Manager Almina Concept is seeking an E-commerce | Digital Marketing Manager to join our team Major Responsibilities:Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Strategic Development: Develop and execute e-commerce strategies to boost website traffic, enhance user experience, and increase conversions and revenue goals.
- Growth Marketing: Own and execute paid ads in Meta, google, Pinterest, Tiktok with a focus on CPA, ROAS, incrementality, and profitability at scale.
- Website Operations: Manage day-to-day operations of the Shopify site, including product uploads, content creation, order processing, customer service, and troubleshooting. Enhance user experience to make it intuitive and egaging.
- Analytics & Reporting: Monitor web analytics, analyze website and campaign performance, and make data-driven recommendations for improvement. Reports all key metrics on a weekly, monthly and quarterly basis.
- Marketing Collaboration: Work closely with marketing teams to develop promotions, SEO strategies, email campaigns, and social media content. Lead eCommerce development projects and collaborate with external resources and vendors.
- Influencer / Social Media: Own Dash Hudson and influencer outreach/giftings.
- Affiliate Marketing: Own and execute all affiliate marketing channels to increase conversion and revenue.
- Customer Support: Oversee customer support processes to ensure high levels of customer satisfaction and loyalty.
- Product Catalog: Manage and update the product catalog, ensuring accurate and up-to-date product information.
- Fulfillment & Logistics: Coordinate with fulfillment and logistics teams to ensure timely order delivery.
- Website Management: Collaborate with web developers to maintain a functional and efficient website aligned with our branding.
- Budget Management: Create and manage the e-commerce budget, ensuring sales targets are met.
- Industry Awareness: Stay updated on emerging e-commerce trends and best practices, particularly those specific to the Shopify platform.
- Compliance: Ensure adherence to online selling regulations and best practices.
- Events: Help drive brand awareness and execute marketing initiatives to all Almina Concept Events.
- Bachelor’s degree in Computer Science, Marketing, or a related field.
- A minimum of 5 years of experience in e-commerce, with a focus on Shopify Plus.
- Proficiency in web analytics tools, such as Google Analytics, as well as strong knowledge of SEO and digital marketing strategies.
- In-depth understanding of e-commerce Key Performance Indicators (KPIs) and metrics.
- Proven ability to organize and present e-commerce data effectively to support decision-making.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Demonstrated ability to build effective relationships across organizational boundaries.
- Experience with content management and site merchandising.
- Knowledge of customer service principles and practices.
- Capacity to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite, particularly Excel.
- Track record of delivering results and making impactful decisions
- Strong strategic, analytical, and execution skills
- Expertise in current eCommerce industry best practices
- Extensive knowledge of the Shopify eCommerce platform and SEO/SEM
- Demonstrated dedication with the ability to lead projects from origin through execution
- Ability to learn, contribute and thrive in a fast-growing, dynamic environment
- Effective interpersonal skills, both oral and written
- Self-starter and entrepreneurial spirit with a hands-on approach
Women’s Apparel E-Commerce CompanyPosition: E-commerce | Digital Marketing Manager Almina Concept is seeking an E-commerce | Digital Marketing Manager to join our team Major Responsibilities:Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Strategic Development: Develop and execute e-commerce strategies to boost website traffic, enhance user experience, and increase conversions and revenue goals.
- Growth Marketing: Own and execute paid ads in Meta, google, Pinterest, Tiktok with a focus on CPA, ROAS, incrementality, and profitability at scale.
- Website Operations: Manage day-to-day operations of the Shopify site, including product uploads, content creation, order processing, customer service, and troubleshooting. Enhance user experience to make it intuitive and egaging.
- Analytics & Reporting: Monitor web analytics, analyze website and campaign performance, and make data-driven recommendations for improvement. Reports all key metrics on a weekly, monthly and quarterly basis.
- Marketing Collaboration: Work closely with marketing teams to develop promotions, SEO strategies, email campaigns, and social media content. Lead eCommerce development projects and collaborate with external resources and vendors.
- Influencer / Social Media: Own Dash Hudson and influencer outreach/giftings.
- Affiliate Marketing: Own and execute all affiliate marketing channels to increase conversion and revenue.
- Customer Support: Oversee customer support processes to ensure high levels of customer satisfaction and loyalty.
- Product Catalog: Manage and update the product catalog, ensuring accurate and up-to-date product information.
- Fulfillment & Logistics: Coordinate with fulfillment and logistics teams to ensure timely order delivery.
- Website Management: Collaborate with web developers to maintain a functional and efficient website aligned with our branding.
- Budget Management: Create and manage the e-commerce budget, ensuring sales targets are met.
- Industry Awareness: Stay updated on emerging e-commerce trends and best practices, particularly those specific to the Shopify platform.
- Compliance: Ensure adherence to online selling regulations and best practices.
- Events: Help drive brand awareness and execute marketing initiatives to all Almina Concept Events.
- Bachelor’s degree in Computer Science, Marketing, or a related field.
- A minimum of 5 years of experience in e-commerce, with a focus on Shopify Plus.
- Proficiency in web analytics tools, such as Google Analytics, as well as strong knowledge of SEO and digital marketing strategies.
- In-depth understanding of e-commerce Key Performance Indicators (KPIs) and metrics.
- Proven ability to organize and present e-commerce data effectively to support decision-making.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Demonstrated ability to build effective relationships across organizational boundaries.
- Experience with content management and site merchandising.
- Knowledge of customer service principles and practices.
- Capacity to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite, particularly Excel.
- Track record of delivering results and making impactful decisions
- Strong strategic, analytical, and execution skills
- Expertise in current eCommerce industry best practices
- Extensive knowledge of the Shopify eCommerce platform and SEO/SEM
- Demonstrated dedication with the ability to lead projects from origin through execution
- Ability to learn, contribute and thrive in a fast-growing, dynamic environment
- Effective interpersonal skills, both oral and written
- Self-starter and entrepreneurial spirit with a hands-on approach