E-commerce | Digital Marketing Manager

 

Women’s Apparel E-Commerce Company

Position: E-commerce | Digital Marketing Manager

 

 

Almina Concept is seeking an E-commerce | Digital Marketing Manager to join our team

 

Major Responsibilities:

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Strategic Development: Develop and execute e-commerce strategies to boost website traffic, enhance user experience, and increase conversions and revenue goals.
• Growth Marketing: Own and execute paid ads in Meta, google, Pinterest, Tiktok with a focus on CPA, ROAS, incrementality, and profitability at scale.
• Website Operations: Manage day-to-day operations of the Shopify site, including product uploads, content creation, order processing, customer service, and troubleshooting. Enhance user experience to make it intuitive and egaging.
• Analytics & Reporting: Monitor web analytics, analyze website and campaign performance, and make data-driven recommendations for improvement. Reports all key metrics on a weekly, monthly and quarterly basis.
• Marketing Collaboration: Work closely with marketing teams to develop promotions, SEO strategies, email campaigns, and social media content. Lead eCommerce development projects and collaborate with external resources and vendors.
• Influencer / Social Media: Own Dash Hudson and influencer outreach/giftings.
• Affiliate Marketing: Own and execute all affiliate marketing channels to increase conversion and revenue.
• Customer Support: Oversee customer support processes to ensure high levels of customer satisfaction and loyalty.
• Product Catalog: Manage and update the product catalog, ensuring accurate and up-to-date product information.
• Fulfillment & Logistics: Coordinate with fulfillment and logistics teams to ensure timely order delivery.
• Website Management: Collaborate with web developers to maintain a functional and efficient website aligned with our branding.

 

 

• Budget Management: Create and manage the e-commerce budget, ensuring sales targets are met.
• Industry Awareness: Stay updated on emerging e-commerce trends and best practices, particularly those specific to the Shopify platform.
• Compliance: Ensure adherence to online selling regulations and best practices.
• Events: Help drive brand awareness and execute marketing initiatives to all Almina Concept Events.

Required Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Bachelor’s degree in Computer Science, Marketing, or a related field.
• A minimum of 5 years of experience in e-commerce, with a focus on Shopify Plus.
• Proficiency in web analytics tools, such as Google Analytics, as well as strong knowledge of SEO and digital marketing strategies.
• In-depth understanding of e-commerce Key Performance Indicators (KPIs) and metrics.
• Proven ability to organize and present e-commerce data effectively to support decision-making.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Demonstrated ability to build effective relationships across organizational boundaries.
• Experience with content management and site merchandising.
• Knowledge of customer service principles and practices.
• Capacity to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite, particularly Excel.
• Track record of delivering results and making impactful decisions
• Strong strategic, analytical, and execution skills
• Expertise in current eCommerce industry best practices
• Extensive knowledge of the Shopify eCommerce platform and SEO/SEM
• Demonstrated dedication with the ability to lead projects from origin through execution
• Ability to learn, contribute and thrive in a fast-growing, dynamic environment

 

 

• Effective interpersonal skills, both oral and written
• Self-starter and entrepreneurial spirit with a hands-on approach

 

Schedule:

Monday to Friday 9:30am-5:30pm

3 Days in Office, 2 Days Remote

Office: Downtown Los Angeles

 

 

Hybrid Work Week

Paid vacation, sick & holidays

Mission based company + casual and entrepreneurial work environment

Clothing discount, dog-friendly office, and company events.

 

 

Start Date: February 20,2023

Email all resume to info@almina-concept.com, Subject E-commerce | Digital Marketing Manager